Perception is everything. The minor details make a huge difference on how current and prospective customers perceive your business. Getting to the right person at the right place is essential without diluting the message before they have even digested it. How many times have you received the same piece of information from the same company on the same day? How often do you get phone calls from the same business in a short time span? There is a simple reason for this. The database is not up to date and some simple housekeeping routines have not been undertaken. The cost can be phenomenal, adds thousands of pounds to wasted marketing spend and damages a customer’s perception of your business.

These routines are essential no matter how large or small your database is. There is nothing more distressing than contacting relatives of deceased people, yet this is an all too common and avoidable occurrence. Through no fault of your own, you have alienated someone and bad news travels fast! With increasing regulation, conforming to legislation and the recorded preferences of people is essential.

We are able to offer a full range of data services. This includes fulfilment cleansing meaning your database will be of the highest quality and will reduce wastage costs.

The value of a quality direct mail, email or call list directly impacts upon sales rates and marketing costs. By utilising our services we can ensure that your communications in whatever format has the best chance possible to reach its intended recipient.

We can also provide targeted business and consumer marketing lists using the very latest data sorting and targeting techniques. This is the quickest way to get your marketing to potential new customers to generate fresh leads and enquiries.

To find out more e-mail info@redroutemarketing.com.